Daily Dose: ‘Disparate Youth’ by Santigold

I know that Santigold is underrated, because I’ve overlooked her myself enough. Countless times I’ve gone “oh that song sounds great, I should really look into it at some point”, perhaps more than any artist over the last five years, and never properly got around to it. That changes now! This song is sleek as all hell, incredibly easy on the ear, and possess an oddly robot like delivery to the vocals, tapping many of the themes of electronica to make something altogether different. It’s also notable because for a period of about a year it felt like it was used in every single direct line commercial for insurance known to man, as well as a bunch of indeterminate car ads, a sure sign of the total tonal dissonance of our age if there ever was one. It’s from Santigold’s successful and highly regarded second album Master of My Make-Believe (24th April, 2012), which is well worth a listen if you haven’t and like your mid-tempo electronic pop to be as well put together as possible, all for your aural pleasure (‘The Keepers’ is my personal highlight other than this track). She’s subsequently put out a third album which I never got around to, but I may as well properly enjoy the second first. The opening riff to this song is still as enjoyable as my previous sentence was confusing, the whole thing possess a good message, and the melancholy flow of the music is inherently pleasing for a somewhat downcast modern era. It’s all still good, and I suspect you’ll still enjoy it.

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